test The Girl

Our story

Gérard Bellet, CEO of Jean Bouteille, created his company to allow everyone to consume their liquids without generating waste
Mar 2014

Birth of Jean Bouteille

Its creator is French, his name is: Jean Bouteille (actually Gérard Bellet). Gérard wanted to launch his bulk store. But not finding solutions for liquids and facing the dark observation of the overflow of waste represented by single-use bottles, the idea was born! The crusade towards a world of zero waste started in 2014, in order to conquer the shelves of pre-packaged products and take their place.

Biocoop Saveurs et Saisons in Villeneuve d'Ascq is the first Jean Bouteille partner shop
Jul 2014

Our first points of sale in Lille

Gérard and his band of incorrigible optimists then installed their first bulk liquid fountain (oil, vinegar and wine in bulk) and took care of the cleaning of the returnable bottles at Biocoop Saveurs et saisons in Villeneuve d'Ascq(59). Then, other historical partners quickly followed:
👉BBG Market / Almata, an independent organic grocery shop located in Brussels / Harmonie Nature, a Biomonde cooperative in Lille

The result? 4109 glass bottles were cleaned at Biocoop Saveurs et Saisons, a test shop, during 9 months. This is equivalent to 2470Kg of waste avoided for the community, or the equivalent of the total amount of waste of 6 households in 1 year.

1st Jean Bouteille fundraising campaign on KissKissBank
Oct 2014

First Fundraising Campaign

Launch of our first fundraising campaign on the "KissKissBankBank" platform to raise funds for a washer at the ESAT in Lille.
To discover the campaign .

Jean Bouteille supports Biocoop for its bulk liquid sections
Jul 2016

Start of our partnership with Biocoop

Launch of our concept in several Biocoop stores in France in order to create their first bulk liquid department.

Jean Bouteille founding member of Réseau Vrac
Oct 2016

Founding member of Réseau vrac

Actor alongside Célia Rennesson, Laura Caniot, Johanna Le Mau, Sébastien Leflond, Didier Onraita and Ludvina Sanchez for the creation of the interprofessional association with the objective of democratising bulk in order to offer sustainable and responsible consumption.
Discover the whole history of Réseau Vrac

Zero waste in the bathroom and laundry room with Jean Bouteille
Jul 2017

Expansion of the product range

By tackling every little gesture of daily life, Jean Bouteille is now present in every room of the house with products for the laundry room and the bathroom !

Jean Bouteille accompanies Franprix for its bulk liquid sections
Jul 2017

Second equipment campaign in supermarkets - Franprix campaign

More than 80 Franprix trust us to offer alternatives to single-use pre-packaged products with an offer centered on 4 organic products in bulk: olive oil, balsamic vinegar and good wines in bulk.

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New visual identity for Jean Bouteille
Jul 2018

Jean Bouteille gets a makeover

Jean Bouteille is growing, we are expanding our brand image with the redesign of our visual identity!

2nd Jean Bouteille fundraising campaign on KissKissBank
Feb 2019

Second fundraising campaign for a Zero Waste Beer

Launch of our second fundraising campaign to raise money for the creation of our bulk draught beer coolers, Oublong.
Discover the campaign

New Natureo concept with an expanded bulk liquid denim bottle section
Jun 2019

A bulk dispensing solution for all liquids

Development of a new Gravity bulk dispenser, which now allows all consumers to benefit from all their liquids in bulk, from the most liquid to the most pasty! This is a real breakthrough for the industry.

Destocking operation thanks to Jean Bouteille growlers
May 2020

Launch of the Sauvons la bière movement

The goal? To avoid the waste of millions of litres of beer during the crisis by setting up a mini bottling station to allow bars and brewers to sell beer to take away.

3 loose sauces are placed on the counter with a plate of raw vegetables and next to it other side dishes
Jan 2021

Arrival of sauces and jams in bulk

Bulk is quite a challenge, but it didn't scare Jean Bouteille. At the beginning of the year and presents bulk in all its forms: mayonnaise, ketchup, mustard and jams are now part of the catalogue for ever more zero waste alternatives. The goal? To save more than 100,000 jars from the bin !

Relaunch of the Sauvons la bière Lille movement
Feb 2021

Relaunch of the Sauvons la bière Lille movement

The result is that more than 10 bars in Lille are involved in the operation, thousands of kegs with expired DDM are saved and consumers are happy to take a bit of their bar home.
Discover the operation here

New Jean Bouteille glass bottles to maximise container reuse REUSE OF BATHROOM CONTAINERS
May 2021

Glass bottles to increase reuse of bathroom containers

We have worked on our 500ml bottles to offer you more alternatives to plastic and to maximise the re-use of our bulk containers.

Jean Bouteille assisted the brand Le Petit Marseillais in the creation of their distribution solution.
Sep 2021

Our Bulk for Brands service celebrates its first birthday

Bulk for Brands, which guides brands in their move towards bulk, is celebrating its first year. After a year of hard work, the projects are deployed in France and internationally. Among the pioneering brands we have guided: L'Occitane en Provence, Mustela, Ecover, Le Peigne vert and Le Petit Marseillais.

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Super U has chosen Jean Bouteille's EASY grouped fountains for its bulk liquid food section.
Oct 2021

Launch of the grouped EASY innovation

Our innovation department is developing a new arrangement for our low-tech fountains called grouped EASY. The fountains are grouped together and fitted into a wooden structure by 3 or 6. This arrangement has the advantage of optimising the number of product references offered per linear meter. From an ecological point of view, it also reduces the amount of materials needed for its creation, making the solution more affordable as well!

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The decontaminated glass bottles are washed by our partner Uzaje and put back into the circuit
Nov 2021

New partnership with Uzaje, a player in the industrial cleaning of packagings

For the washing of our bottles, we have decided to team up with Uzaje again! We offer the deposit service for our partner outlets in the North region and encourage other regions to choose a local player in order to keep a green footprint.

Behind the scenes of the washing process

Jean Bouteille is one of the 5 winners of Carrefour's Bulk Innovation Challenge
Jan 2022

Jean Bouteille winner of the bulk innovation challenge

We were selected as one of the 5 winners of the Bulk innovation challenge launched by Carrefour, out of 110 proposed projects. The challenge was to propose solutions to remove the irritants identified for bulk. We were rewarded for our new customer path with a scale optimised for supermarkets. Full-scale tests to come!

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