Going bulk for your brand? Here are the steps of our support!
Our team was created in September 2020, in order to support you in the development of bulk distribution for your brand. Bulk for Brands benefits from the 7 years of experience of the Jean Bouteille company on the liquid bulk market, so we develop with you and design solutions adapted to all types of brands and nature of products: cosmetics, food products, detergents etc. The team involves different departments to meet all the possible needs of a project:
We create your project with you and adapt to your teams and service providers in order to carry out the project in cooperation.
We supported L'Occitane in the development of bulk distribution of their products. This involved advising on the implementation of 10L Bag In Box bulk containers as well as the creation of distribution solutions for their network of shops. The designed dispenser has 5 fountains of bulk cosmetics: shower gel, hand soap, cleansing oil, shampoo and conditioner. This dispenser is scalable and adapts to the brand's containers. The consumer thus benefits from an alternative to pre-packaged products thanks to the refill of their bottles, in 25 countries, with 60 dispensers representing 300 product fountains. Our ambition is to continue developing our partnership in new countries by 2022.
Features realized for L'Occitane :
"Partnership, that's really the word, because we trusted each other, it's a marriage since 2020 that lasted 1 year, we made regular catch ups. .
It was really a co-construction, everyone came up with good ideas and constraints and everyone was able to take them into account. The simplicity of the technology, the robustness is reassuring. Jean Bouteille's flexibility to adapt is the key: You have a start-up mentality with agility to the end!"
Corinne.FUGIER-GARREL, Packaging Concept Development at L'Occitane en Provence
Ecover is launching bulk sales with us, thanks to the development of a solution that can be integrated directly on the shelves. Currently present in 3 countries, the brand's ambition is to deploy in 2 new countries by the end of 2021 thanks to bulk sales. The solution designed makes it possible to distribute fabric softener, washing powder, washing-up liquid and multi-purpose products.
Features realized for Ecover :
"Consumers are fans of refilling. Your solution has the potential to become the standard for all bulk liquid distribution. Your system is really flexible for shelf placement.
You still have the spirit of a start-up but at the same time you offer a truly professional solution. This combination can work for everyone and will undoubtedly make your business soar in the years to come.
A big thank you to the whole team for the great adventure we had together! “
Tom Domen, Responsible for innovation - long-term innovation at Ecover
Our Bulk for Brands team worked in record time on the possibility of serving two of their products in bulk: the gentle cleansing gel & the organic baby cleansing gel. After a successful trial, 21 pharmacies will offer our zero waste refill solution in France .
The bottle is called Reviens! Consumers can buy their container once and then come back with it as many times as they want, to refill it and avoid packaging waste each time.
Features realized for Mustela :
"This was a logical continuation of our actions. Finally, this project was an integral part of our reflection on how to reduce our waste production. It was a way to go further and rethink our use of packaging.
There has been a great response from pharmacies who are very happy to offer this. The parents were also very enthusiastic to be able to 'finally' find this type of alternative for their babies."
Mathilde de Montgolfier, Open Innovation Manager at Mustela
This initiative was the logical continuation of Le Peigne Vert concept, which aims to "change the codes of hairdressing by proposing products that are as French, local and respectful of health and the environment as possible, while promoting the reduction of impact on all levels".
Le Peigne Vert goes one step further by offering their customers the opportunity to refill their flagship lemon shampoo formula using the bulk fountain designed by our department.
The goal? To offer 5 references of their own brand in bulk by the end of 2022 thanks to our EASY Jean Bouteille system.
"The support was top notch! Nothing to say, you were able to offer us the right solution that could be deployed quickly."
Marine Duchêne, founder of Le Peigne Vert